Hello, I’m Robert Bestwick, Marketing Director and Lead Instructor of Digital Marketing & AI, based in Vancouver.
23 years in marketing and communications across South and North America.
Three roles, one discipline: marketing that people can measure and act on.
Marketing Director at Vancouver Laser & Skin Care Centre: paid media, e-commerce, email, measurement and a team of eight.
Lead Instructor of Digital Marketing & AI at Canadian College since 2017. I built the program and more than ten courses.
Independent consulting on digital strategy, brand positioning and practical AI adoption in marketing.
The four courses I teach, rewritten every cycle. Each has outcomes, modules and resources.
The foundations: strategy, channels, funnels and measurement.
Platforms, content systems, communities and paid social.
Notes on measurement, AI in marketing and teaching both.
Content marketing means creating useful content for a clear audience so that, over time, some of them become customers. Here is where it came from, how real brands do it and how to use AI without losing trust.